Brentford Football Club and THE PLAY® launch artistic tribute to club’s iconic first Premier League goal
THE PLAY️®, the Copenhagen-based design studio renowned for transforming iconic sports moments into minimalist visual art, is proud to announce a new collaboration with Brentford Football Club.
This collaboration kicks off with a commemorative artwork celebrating the club’s first-ever Premier League home goal at Gtech Community Stadium - a historic moment etched into the hearts of Brentford fans.
The design immortalizes Sergi Canós's unforgettable strike in the Premier League opener against Arsenal on August 13, 2021. More than just a goal, it marked a new era for the club, opening the doors to its new home in front of a roaring crowd and global audience. THE PLAY️ captures this moment through its signature Danish design lens - clean, emotional, and timeless.
This collaboration is more than a celebration of football - it’s a fusion of shared values. With a deep-rooted commitment to innovation, community, and detail, the collaboration with THE PLAY️ is a natural fit. Together, they honor not just a goal, but a symbol of ambition, identity, and forward-thinking spirit.
"This moment represented more than just a goal - it was a statement. Our collaboration with THE PLAY allows us to freeze that feeling in time through the power of design," said James Bourne, Head of Retail & Licensing at Brentford Football Club.
"As a Danish studio, collaborating with a Premier League club feels incredibly meaningful," said Kim Bernhard, co-founder and CEO of THE PLAY️. "We aim to create something that speaks to Brentford fans everywhere - a tribute not just to a goal, but to the emotion and identity that define this club."
This moment is just the beginning. The launch marks the first release in a three-year creative collaboration between THE PLAY️ and Brentford, which will spotlight additional defining moments, players, and stories from the club’s Premier League journey - past, present, and future.
The artwork will be available as on-demand and limited-edition prints through THE PLAY’s official online shop, www.theplay.dk/brentford, and at select Brentford FC locations.
About THE PLAY®
THE PLAY specialises in designs that celebrate fans’ favourite sporting moments. Their range of football designs features teams’ most special goals and the unique visual style tells the story of how those iconic moments happened in real time with a tactical view of the build-up and the players involved.
About Brentford Football Club
Brentford FC is a Premier League football club based in the heart of west London. Renown for its data-led approach to football, the club’s success is underpinned by its core values: Togetherness, Respect, Progressive. Find out more about Brentford FC here: https://www.brentfordfc.com/en/our-values
